Abstracts: Forum für Neues

WPR


08:30 – 08:45 | Donnerstag, Saal 2
Multifunktionale Hydrotrope –
Der Schlüssel für effiziente wasserbasierte Reinigungsmittel

Sorel Muresan¹, Gaby Bongen²
(¹ AkzoNobel Surface Chemistry, Stenungsund, Sweden;
² Julius Hoesch, Düren, Germany)
Hydrotropes are organic compounds that increase the solubility of a surfactant in a formulation. Traditional hydrotropes, such as sodium cumene sulfonate, bring no additional value to the cleaning process.
Multifunctional hydrotropes are cosurfactants that bring additional value to formulations in synergy with the primary surfactant. High performance at low concentration, foam control, tolerance to alkali and electrolytes, minimal impact on the environment and low human and aquatic toxicity are examples of such additional benefits.
Akzo Nobel Surface Chemistry has a range of readily biodegradable cosurfactants for Household and Industrial & Institutional cleaning applications. The presentation will review Akzo Nobel Surface Chemistry’s multifunctional hydrotropes with examples of formulations and their performance.
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08:45 – 09:00 | Donnerstag, Saal 2
NOBS von Future Fuel – Effizienz und Hygiene beim Niedrigtemperaturwaschen
Dr. Zoltan Szilagyi¹, Max Zoellin², Gary McChesney²
(¹ NCD Ingredients GmbH, Hanau, Germany;
² Future Fuel Chemical Company, Batesville, United States)
NonanoylOxyBenzeneSulfonate (NOBS), known as a low-temperature bleach activator in USA and Japan for a long time, has been recently introduced in Europe supporting the energy-saving trend of washing at low-temperatures while increasing bleaching efficiency and hygienic treatment of textiles.
The high dissolution rate and the high activation speed NOBS develops with percarbonate in water already at 20°C, but also at higher temperatures, generating the “oxygen-active” Nonaneperoxoc Acid provides an unique and fast dirt removal by oxidation of a white range of hydrophilic but also hydrophobic coloured stains (wine, tea, coffee, ink, ketchup but also curry, grass,…) at low temperatures, much faster and more efficiently than any other bleach-activator so far in use today. As a result a versatile stain removal is accompanied by improved whiteness whilst preserving a long-lasting colour fastness and quality of the treated fabrics. NOBS / Percarbonate blends help additionally to remove bad smells within the washing machine by eliminating odour forming residues.
But what about the hygienic aspects when washing fabrics at temperatures as low as 20°C? Does NOBS specifically boost not only the performance but also the hygiene of the washing process by providing additionally the inactivation of germs, bacteria, yeast and funghi at such low temperatures?
Stain removal efficiency tests as well as antimicrobial tests for several different microorganisms have been carried out in the recent months. The results presented and discussed clearly confirm the high performance ability of NOBS as bleach activator for percarbonate salts in the washing process providing at the same time the required hygienic standards for washed textiles and fabrics. Not only at 20°C, but also at higher temperatures as well.
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09:00 – 09:15 | Donnerstag, Saal 2
Damit Weißes Farben liebt – Unsere Lösungen für universelle Flüssigwaschmittel
Dr. Sonja Fischer
(BASF SE, Ludwigshafen, Germany; BASF Espanola S.L, Barcelona, Spain)
Everyday life is packed with obligations. Therefore, consumers like to enjoy their leisure time instead of spending it on household tasks – like sorting their laundry in colored and white. In order for this to become a reality, the use of universal laundry detergents that are suitable to clean colored and white clothes may be an easy solution to meet all their demands.
In order to achieve this in one formulation, optical brighteners – keeping white clothes brilliant -would need to be combined with dye transfer inhibitions that prevent bleeding dyes from staining other garments. However, the combination of both ingredients in liquid laundry formulations is challenging, as both ingredients show a high affinity to interact with each other. At BASF, we have developed innovative solutions using Tinopal® optical brighteners and Sokalan® HP dye transfer inhibitors to successfully combine the two even in clear and stable formulations. Together both ingredients ensure that whites remain white for longer and colors keep their color – thereby enabling new claim combinations.
Brilliant colors and whitest white make the difference. It’s your choice.
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09:15 – 09:30 | Donnerstag, Saal 2
„Begeisternde Erfahrungen“ – wie DuPont Ihrer Marke
bei der Erfüllung dieses Verbrauchertrends helfen kann

Johan Jansen-Storbacka
(DuPont Industrial Biosciences, Wilmington, Delaware, United States)
One of the consumer trends driving the industry is ‘Inspiring Experiences’. Consumers want to use all of their senses, and expect many of the products and services they buy to meet this need. Products need to look good, feel good and smell good. This got confirmed in a large global, DuPont issued, Fabric Care study of which results will be shared.
Aside from a minority, most consumers regard detergents as a low interest category. But manufacturers are now adding some sex appeal: new packaging and product formats, and new ‘flavors’ (like popular ‘exotic’ fragrances) are all helping to make an essentially functional product more exciting and appealing. Manufacturers are also increasingly focusing on maximizing fabric care, with color maintenance and fabric preservation and restoration solutions growing in demand.
To help satisfy this growing demand, DuPont is introducing the power of REVITALENZ® to detergent manufacturers that are looking to strengthen their brands with fabric care claims.
DuPont is leveraging its knowledge of a wide number of different markets, including the leading position in the textile processing market, to develop data, methodologies and test material to help optimize REVITALENZ® for detergent brands.
More from DuPont; a new wave of liquid innovation!
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09:30 – 09:45 | Donnerstag, Saal 2
Neue Novozymes Amplify® Prime Enzymlösung steigert die Leistung bei niedrigen Temperaturen und kurze Waschzyklen für flüssige Waschmittel
Umar Riaz
(Novozymes Switzerland AG)
Across Europe, consumers are moving towards low-temperature cleaning and short wash cycles to save time, effort and energy. Driven by this trend, an increasing number of washing machines with low-temperature and quick wash setting are more readily available today.
Low-temperature washing however has been a challenge for getting clothes completely clean, while at short wash cycles detergents have to work twice as fast to meet consumer demands for performance.
The new Amplify® Prime meets the need for in-depth cleaning at low temperatures and optimizes detergents for short wash cycles. The best-in-class amylase for liquid detergents, Amplify® Prime offers more flexibility to cater to changing consumer needs and achieve a competitive edge for detergent brands.
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09:45 – 10:00 | Donnerstag, Saal 2
Verbesserte Schaumeigenschaften – multifunktionales Zellulose-Polymer
Terry Crutcher, Bert Kroon, S Ganesh, Purvita Shah, Emmanuel Everaert, Marco Broekhuizen
(Ashland, Inc., Bridgewater, United States)
Many household and personal care wash applications exhibit trade mark foamability and rheological aesthetics that many consumers have come to expect and enjoy in their care products. The foam profile of a consumer product may serve as an indicator of its performance in the minds of many end users. It is becoming more of a challenge to deliver cost efficient and robust foam performance as traditional foaming ingredients like alkanolamides and alkyl sulfates are of toxicological concern. Today there is a need for better more efficient eco-friendly foaming technologies that satisfies the consumers desire for copious long lasting foaming cleansers that reduces the effluent carbon foot print. It has been found that a modified polysaccharide derivative reduces the surface tension at the air liquid interface sufficiently to boost and stabilize foaming in care compositions like hand dish detergent, hand soap, hard surface cleaners, and body wash products. Additionally these naturally derived cellulosic polymers build rheology, improve skin feel, and mildness of cleansing compositions in which they are incorporated. Research will be presented to validate equivalent foamability at reduced surfactant concentration. The principle multifunctional polymer attributes described above are further confirmed via surface tension, foam and rheological measurements, zeta potential, and sensory panel evaluations. Data will be presented to show case the foam enhancing properties of a naturally derived modified hydroxypropyl methyl cellulose.
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10:15 – 10:30 | Donnerstag, Saal 2
REWOCARE® GSM42 –
ein neuartiger Wirkstoff zur Leistungssteigerung in Weichspülern

Michael Fender
(Evonik Nutrition & Care GmbH, Essen, Germany)
REWOCARE® GSM 42 is a novelty Silicone derivative in a new delivery form to improve the performance of fabric softener formulations.
With REWOCARE® GSM 42, our customers deliver a fabric conditioner that leaves fabrics with a silky, luxurious feel while smelling fresh for days after washing. Consumers recognize a stronger fragrance even after two weeks using a fabric softener with REWOCARE® GSM 42 as opposed to those washed without.
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10:30 – 10:45 | Donnerstag, Saal 2
Novozymes einzigartig stabile Enzymlösung Progress® Uno setzt einen neuen Leistungsstandard unter schwierigen Bedingungen
Umar Riaz
(Novozymes Switzerland AG)
Enzymes are widely used in liquid laundry detergents to meet consumer demands for high performance. But formulating with enzymes isn’t always easy. Certain detergent compositions challenge the stability of enzymes – especially proteases.
Novozymes’ new protein stain removal innovation Progress® Uno delivers unprecedented stability and performance in detergents you never thought could be formulated with enzymes: water-rich detergents, detergents with high pH, and detergents with strong chelators. The increased robustness also means that the protease survives at high storage temperatures. Another result of the improved stability is that you will have to spend a lot less on stabilizing and accommodating the protease in your formulation. With Progress® Uno, you can now achieve a performance upgrade that enables differentiation in the laundry category – and create a stronger value proposition to grasp consumer attention.
All powered by Novozymes enzyme innovation.
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10:45 – 11:00 | Donnerstag, Saal 2
Nächste Stufe der Kaltwäsche
Dr. Oliver Spangenberg
(BASF SE, Ludwigshafen, Germany)
Major trends in the detergent industry today are the reduction of washing temperature and the development of more compact detergent formulations to save energy, costs and to reduce the carbon footprint across the detergent value chain.
Lowering the washing temperature makes it more difficult to remove stains effectively, additional new compact formulations, like concentrates and liquid mono dose reveal extra challenges to detergent formulators in particular caused by the reduced water content (that limits the ability to formulate performance enablers) and limited detergent component compatibility.
BASF has developed a new solution for low temperature liquid laundry detergents to help detergent manufacturers achieve higher wash performance levels at lower temperature and address unmet consumer needs.
The new cleaning concept combines a number of BASFs latest detergent technology innovations that are easy to formulate and will enable the next level of low temperature washing.
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11:00 – 11:15 | Donnerstag, Saal 2
2-in-1 Produkte: Tenside mit stark korrosionsschützenden Eigenschaften
Armin Bach
(Zschimmer & Schwarz GmbH & Co KG, Lahnstein, Germany)
Metals play a key role in most of the inventions of mankind. But besides their favourable characteristics there is a negative one appearing when most metals get in contact with water: Corrosion. Corrosion can occur independently of the pH-value but is strongly accelerated in acidic formulations. Due to the direct contact between metal and acids corrosion is particularly problematic in this type of formulations (i. e. acidic cleaner formulations).
The annual damage and costs produced by metal corrosion are immense. Therefore there is great interest in preventing or at least slowing-down corrosion processes. Some surfactants have more benefits than the typical surfactant properties. For instance there are surfactants that have cleaning power and additionally adsorb at metal surfaces in acidic solutions and protect them (2-in-1 products: cleaning + corrosion inhibition).
ZSCHIMMER & SCHWARZ developed two new products within the ZUSOTEC CP range. Both are 2-in-1 products based on phosphated fatty alcohol ethoxylates. For most applications either low-foaming or high-foaming properties are wanted. Thus, one of the new products is the ideal choice for high-foaming cleaning applications whereas the other one is the appropriate alternative when low-foaming is required.
In the presentation the efficiency of both new products as anti-corrosion agents for different metals in different acids is debuted. In the course of our tests we found some interesting and unexpected phenomena. For instance, in a test system (zinc, sulfuric acid) there are both effects – corrosion protection and corrosion acceleration – depending on the surfactant concentration of the formulation. Preliminary explanations for this and other interesting test results will be given.
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15:00 – 15:15 | Donnerstag, Saal 2
Label-freie, niedrig schäumende Tenside für harte Oberflächenreiniger
Dr. Kaoru Tachikawa
(Kolb Distribution Ltd., Hedingen, Switzerland)
For many decades, product developers and formulators have endeavoured to creating efficient and innovative cleaner systems. Despite all the efforts, surfactants remain to be one of the key components found in detergent and cleaner formulations. It is also the key ingredient responsible for delivering the primary cleaning performance. At the same time, different types of surfactants react differently towards varying types of soils.
Kolb as a nonionic surfactant producer, now even more strongly integrated in the value chain of our mother company KLK OLEO, presents label-free, low foaming nonionic surfactants. Their fast wetting and emulsifying properties show suitability in tackling different types of soils, especially encountered in household and I&I applications. Product features along with guide formulations and appropriate performance tests will complete this presentation. Moreover, some of these products are also available as RSPO Mass Balance grade with identical specifications and properties. The RSPO label represents the sustainable origin of the raw material, also symbolising the fundamental philosophy of KLK OLEO.
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15:15 – 15:30 | Donnerstag, Saal 2
Noverite™ Polymere für Fenster- und Badreiniger: verbesserter Schutz vor Schleier und Kalkwasserflecken
Eve De Maesschalck
(Lubrizol, Louvain-la-Neuve, Belgium)
Consumers have increasingly busy lifestyles, so cleaning products which make the cleaning process easier are becoming more and more popular. Product differentiation is also critical to success in this crowded marketplace. This can be typically achieved by providing innovative functions to cleaning products.In response to this market need, Lubrizol has developed Noverite™ 301, 310 and 311 polymers, novel functional additives for window and bathroom cleaners with long lasting effects. These high performance surface-substantive polymers have shown excellent performance to make hard surfaces hydrophilic. The resulting water sheeting effect inhibits fogging on glass, reduces the formation of hard water spots and provides easier removal of soap scum deposits on bathroom surfaces.
The Noverite™ polymers are water soluble and easy to dose liquid additives that are effective at low dosage levels. They are compatible with a wide range of surfactants and pH range for great formulating flexibility and are also suitable for use in systems that demand high clarity. Noverite™ polymers allow for the development of cost-effective cleaners that prevent fog, lime scale and soap scum build up, making the cleaning process easier and less time-consuming.
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15:30 – 15:45 | Donnerstag, Saal 2
P-frei mit Stil! Sich der Herausforderung des EU-Phosphatverbots stellen
John Hibbs
(Solvay Novecare, Halifax, United Kingdom)
The EU restrictions on phosphorus in Automatic Dish wash product comes into effect at the beginning of 2017. Simply removing the phosphate, and replacing it with a permitted builder system (like MGDA or sodium Citrate) can result in a decline in performance, particularly the appearance of glassware. Will demonstrate the potential reduction in performance when moving away from Phosphate-based formulations, and how the use of surface modification polymers can restore performance.
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15:45 – 16:00 | Donnerstag, Saal 2
Leistungsverbesserung und Kostenabnahme bei Geschirrspülmaschinenmittel-
formulierungen mit neuartigen Copolymeren der Itaconsäure

Dr. Yvon Durant
(Itaconix Corporation, Stratham, NH, United States)
Poly(sodium itaconate) has been used in the recent years as a cost effective and 100% sustainable alternative solution to phosphates, citric acid, and petroleum-based chelants such as EDTA and other amino acetates. We have recently improved this polymeric chelant through the copolymerization of itaconic acid and sodium styrene sulfonate for optimal performance in ADW formulas.
The novel copolymer has exceptional binding capacity for calcium and magnesium while remaining soluble during wash and rince cycles with the combination of specific dispersants. The resulting combination offers excellent performance for filming and spotting scores in ADW tests. This polymeric chelant can be used at a reduced dosage, providing significant cost savings over the most recent advances in amino acetates chelants.
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16:00 – 16:15 | Donnerstag, Saal 2
Die Konservierung von Handgeschirrspülmitteln in der Flasche steigern
Dr. Florian Schinle, et al.
(Clariant Produkte GmbH, Frankfurt, Germany)
With growing consumer concerns on preservation systems and increasing demand on alternative solutions formulators are challenged by a severe issue to pass the standard in-can preservation tests necessary for an acceptable shelf life. Ideally, alternative solutions provided should also involve environmental friendly chemistry based on sustainable feedstocks.
A major preservation concept currently used, based on Phenoxyethanol in presence of benzoic acid, is limited in terms of the pH and/or the maximum dosage of preservative, which constrain the formulator’s freedom regarding raw materials.
A novel renewable, biocide booster for in-can preservations expands the freedom for the formulator allowing higher pH, lower levels of preservative and enabling completely green preservation.
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16:15 – 16:30 | Donnerstag, Saal 2
Sichere und effiziente Desinfektion mit Milchsäure
Dr. Martin Peter Neubauer, Felix Weiher
(Jungbunzlauer International AG)
Following the trends of naturalness and safety is not always easy. In particular, this is the case when high efficiency is required to effectively combat harmful microorganisms to ensure good sanitary conditions. However, the pressure to replace traditional synthetic biocides that have been discredited by scientific evidence is rising. This development is driven both by consumers and an increasingly restrictive regulatory environment.
Here, we present lactic acid as a viable alternative for the next generation of green and sustainable solutions for industrial and domestic disinfection. Results of microbiological tests are shown demonstrating its antibacterial efficacy. Combinations of lactic acid with surfactants provide an outstanding synergy in terms of biocidal performance. Thus, label friendly but efficient cleaner formulations come well into reach.
Jungbunzlauer lactic acid is produced from renewable resources via natural fermentation. It is ECOCERT/COSMOS approved meeting the demands for green, safe and environmentally friendly ingredients. Further, Jungbunzlauer is listed on the Art. 95 list as supplier of lactic acid as biocidal active substance under the framework of the European Biocidal Products Regulation (BPR).
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16:30 – 16:45 | Donnerstag, Saal 2
Silwet Hydrostable 68 Superspreader – Ein effizienter Allrounder für alle Haushaltsanwendungen
Dr. Sabine Nienstedt
(Momentive Performance Materials GmbH, Leverkusen, Germany)
Organomodified siloxanes have been shown to enable improved spreading and lower surface tension in water-based formulations. They can enhance penetration of other actives and replace fluorocarbons in many applications. Useful in household and automotive hard and soft surfaces, this technology is:
Effective: Silwet superspreader used at low addition level can improve cleaning performance
Convenient: Tests have shown that this superspreader enables faster, easier cleaning
Economical: This superspreader demonstrates enhanced penetration.
Sustainable: The enhanced spreading, wetting and penetration of Silwet superspreader can help to boost the performance of cleaning actives. This can result in home care products with lower active ingredient levels or concentrated products requiering less packaging
The presentation will explain the physical principles of spreading and will demonstrate the properties of this ingredient. It will as well highlight application examples of the performance of this ingredient in household and laundry applications.
Silwet Hydrostable 68 superspreader is an excellent candidate for use in a multitude of aqueous systems such as kitchen cleaners, bath and shower cleaners, and toilet cleaners, as well as laundry, carpet/upholstery and floor care products.
*Silwet is a trade mark of Momentive Performance Materials Inc.
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16:45 – 17:00 | Donnerstag, Saal 2
Europäischer Markt für umweltfreundliche Reinigungsmittel: Update und Ausblick
Amarjit Sahota
(Organic Monitor)
The growing trend of green and ethical products has also come to the cleaning products industry, with a growing number of consumers looking at green options.
This seminar presents new research on the European market for green home cleaning products, covering laundry products, floor & surface cleaners, washing-up liquids & powders, and related products.
Market trends and developments and given for this emerging market, as well as growth projections. What are the major hurdles to market growth? How important are standards and certification schemes? What is the future outlook for green home cleaning products?