BASF Personal Care

With our broad portfolio of natural-based, biodegradable ingredients and speeded up by smart digital services, we are here to support your formulation journey every step of the way.
Rooted in consumer values and driven by innovation, we go Beyond Beauty to unlock the next generation of inspiring formulations—designed to deliver unique sensory experiences that truly resonate.

BASF’s Personal Care business builds its strength on three core qualities: Market Empathy, Agility and Science Excellence. We understand human needs and changing market demands, respond swiftly and flexibly, and deliver scientifically and economically outstanding concepts and products.