Current lectures/posters
(available in the SOFW media library after the congress)
Clariant International AG
Global Marketing Manager Hair Care
15.10.2025
12:15
12:30
Room 12+13
Hair Cycling: A Revolutionary Approach to Hair Care
Forum for Innovation (SEPAWA)
| Personal Care
, Hair Care
(available in the SOFW media library after the congress)
Lecture Language: German
Hair cycling, a trending haircare method with over 1.8 billion views on TikTok, offers a strategic rotation of hair products to optimize scalp and hair health. This approach, similar to skin cycling, prevents overuse of harsh ingredients while providing targeted care throughout a multi-day routine.
The hair cycling method typically follows a 3-day pattern: beginning with clarifying treatments to remove buildup, followed by intensive hydration and repair, and concluding with a rest day that allows natural oils to replenish the scalp. This systematic rotation addresses multiple hair concerns simultaneously without overwhelming hair follicles with constant product application.
Benefits include improved scalp health through balanced oil production, enhanced hair texture and strength over time, and a customizable framework adaptable to all hair types. Clariant’s Genadvance Line offers ideal formulations for each phase of the cycle, providing specialized ingredients for this strategic rotation. This science-backed approach represents a significant advancement in personalized haircare, moving beyond one-size-fits-all solutions to deliver optimal results through thoughtful product sequencing.