Today’s consumers seek one-fits-all solutions for convenient, affordable and sustainable washing without compromising performance. This shift has accelerated the trend toward compact, concentrated laundry solutions that align with modern lifestyles – minimizing storage space, simplifying handling, reducing environmental footprint, while delivering premium cleaning results. The ‘value over volume’ trend reflects evolving consumer decision-making toward affordable sustainability as a top priority when purchasing everyday use products.
In response, the laundry market has adapted to these consumer preferences, as it steadily undergoes impactful transformation. Detergent brands have invested in innovative dosage forms such as liquid detergent capsules that deliver both convenience and sustainability benefits, which supports the assumption that this category is expected to grow at twice the rate of conventional concentrated liquid detergents, becoming the lead detergent category. Manufacturers continuously develop powerful yet resource-friendly formulations requiring less water and ingredient levels, suitable for sustainable packaging options such as paper-based cardboard boxes. As a result, the chemical industry faces increased demand for highly efficient, multifunctional ingredients compatible with high concentrated formats.
Clariant addresses these market needs with the launch of an innovative soil release polymer specifically engineered for high-concentrate laundry products, particularly laundry capsules: TexCare One Terra.
This novel polymer has an innovative chemical structure delivering exceptional compatibility with typical capsule formulations while demonstrating best-in-class cleaning performance, such as soil release performance, whiteness maintenance and detergency boost, even in low temperature wash. This unique combination of high formulation flexibility even in concentrated low-water formats, multifunctionality and highest efficiency make TexCare One Terra an ideal solution to enhance washing performance and cold wash power of laundry pouches without any compromise.
