DGP Session

Perfume in Everyday Life

15:00 – 16:30 | Thursday, Main Auditorium
Perfume in Everyday Life:
An Interactive Programme for the Value Chain Fragrances – Perfumes – Products
Dr. Wolfgang Krause,
Dr. Anneliese Wilsch-Irrgang
The Power of Fragrances Dr. Patrick Hehn
(isi GmbH)

In his presentation, Dr Hehn will elucidate various aspects of the effects of fragrances.
Basic scent effects: How do fragrance preferences arise? How do pleasant scents affect our emotions, and how, in turn, can positive emotions influence our thoughts and behaviour?
Fragrance effects in marketing: Curious applications of fragrance in marketing, memory effects of fragrances and product fragrances.
Social effects of fragrances: Fragrances affect feelings of sympathy, how odours affect social interaction.

DGP Treff

Wednesday and Thursday from 10:00 am in the Entrance Hall (Plaza Esperanto)
Come and join the German Association of Perfumers (DGP).
Discover the world of scent by sampling the latest fragrances under expert supervision.

Champagne reception, Thursday, 16:30:
At the end of the DGP Session, all members of the German Society of
Perfumers are invited at the “DGP Treff” for a glass of champagne.